Pepsi takes aim at Coke in cheeky new campaign

Pepsi has taken aim at Coke in a cheeky out-of-home campaign that urges consumers to aim higher than it “tastes OK” when making their fizzy, caffeinated beverage choice.

The ‘Tastes OK’ campaign, via Special, launches today, and “highlights a design flaw that’s been hiding in plain sight in the name of the brand’s biggest competitor”.

The campaign will feature at OOH sites across the country, as well as in print, display, publisher partnerships, an influencer program, and social signs.