PepsiCo’s Felecia White says retailers have a lot to learn from plastic bag ban
Retailers should take note of Woolworths and Coles’ single use plastic bag ban, PepsiCo’s head of consumer insights and strategy, Felecia White, has told an audience of retail marketers.
Speaking at Mumbrella’s Retail Marketing Summit, White was asked where she sees organisations being able to drive change. She pointed to the way Australia’s major supermarkets handled the plastic bag ban as an example other retailers should pay attention to.
Felecia White speaking at the Retail Marketing Summit
What a pointless article.
Also, Ms White shouldn’t forget the debacle on the plastic bag ban which was on, then off, then on. And the research that shows the single use bags have been replaced by bags that are far worse for the environment.
Retailer SHOULD learn. From the Coles/Woolies mistakes.