The Australian retail landscape is undergoing a period of significant turbulence. 21.7% of the Australian workforce either unemployed or underemployed, and economic pressures are mounting. Consumer confidence remains fragile, as the relief from interest rate cuts was short-lived, exposing the economic uncertainty that persists. PHD strategy director Natalie O’Hanlon give five tips to retail marketers on how best to navigate the landscape.
Five tips for retail marketers during a turbulent period