Topshop collaborates with Uber and Mini Cooper to drive consumers in-store
Topshop/Topman Australia has vowed to continue its “innovative” approach to marketing as it prepares to collaborate with Uber and Mini Cooper to drive customers into its Sydney store and provide them with a “real shopping experience”.
Managing director Sonia Bettega said online retailing, while continuing to rise, will never replace the experience of visiting bricks and mortar stores, something Topshop is keen to encourage by thinking “outside normal fashion retail marketing”.
She revealed the British retailer would also be expanding its Australian footprint with the opening of a second Sydney store in Miranda at the end of March.
Under the promotion, which kicks off tomorrow and runs over the weekend, Uber drivers will give consumers a free ride to the Topshop store in Sydney’s CBD by downloading the Uber app and entering the code “Topshopmini”. On arrival at the store they will receive a VIP personal styling session and a $50 gift card.
But you can’t be an Uber driver is you have a standard 2 door Mini Cooper, so the lift to TopShop will be in another brand of car? Is there a disconnect here?
AliB, I assume it’ll be a Countryman then. Or Uber will have made an exception for this promotion. They’ve run promotions where helicopters have been able to be hired yet I don’t see the option to be a driver for one.
Great idea.