Retail Marketing Summit: Adore Beauty CMO breaks brand loyalty down to two key points

March 13, 2024 10:22

Chief marketing officer at Adore Beauty, Dan Ferguson, stresses the importance of building customer loyalty for the year ahead as economic pressures hit retailers harder than ever.

Delivering a keynote at the Mumbrella Retail Marketing Summit on Wednesday morning, he broke brand loyalty down into two key concepts: the two ‘Ps’ – program and personal.

Ferguson delivering the keynote at the 2024 Mumbrella Retail Marketing Summit

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.