Perpetual awards GP Y&R Sydney ad account
Perpetual, the financial services company, has appointed George Patterson Y&R Sydney to handle its advertising account following the closure of long-term incumbent John Bevins.
The agency won the account in a pitch involving seven undisclosed agencies.
Perpetual called a review after John Bevins announced in December that it would be closing its doors after nearly 30 years of business.
GP Y&R Sydney has most recently been awarded the creative accounts for Virgin Atlantic, V8 Supercars and a soon to be announced NSW Government project.
Are perpetual crazy??
Have they not seen the appalling Fin Services work GPY&R have been putting out for Suncorp? or the Telstra debarkle?
Hopefully perpetual put an effectiveness clause in the contract – otherwise GPY&R will contuinue to push creative and prettiness at them as opposed to campaigns which actually get runs on the board.
good luck perpetual!
Liz
Perhaps you should learn to spell first, before you go making any more stupid, uninformed comments.
Sounds like sour grapes to me Liz…
Did you lose the pitch darling?
Liz did pitch … unfortunately due to poor spelling, poor grammar and typos in the presentation she missed out… Christ what a Debarkle!!