Personal information a ‘precious gift’, says Woolworths director of loyalty and data

Customers’ personal details should be treated as a “precious gift, which Australia does not do, Woolworths’ director of loyalty and data told guests at Mumbrella’s Retail Marketing Summit.

Speaking in the session ‘Woolworths gets personal to drive customer loyalty’, Ingrid Maes said it was the “duty” of marketers to “respect” the customer relationship.

Maes: It is the duty of marketers to respect the customer relationship

When a customer gives you their personal information you must treat that information as a precious gift. We haven’t done that in Australia,” Maes said.