Perth Festival rebrands, launches summer campaign via Hypnosis
Perth Festival has unveiled new branding and a newly launched summer campaign via creative agency, Hypnosis.
Anna Reece, the festival’s new artistic director, has set the artistic vision for the foundation for the 2025-2028 festivals – ‘truth tellers, mischief makers, sand dunes, and salty air’.
The rebrand, which leans on this vision, comes after the festival found it was not occupying space in audience’s minds, despite its popular turnout.
Hypnosis, based in Perth, aims to bring the brand forward to make wider audiences aware of what Perth Festival offers. The rebrand focuses on encouraging attendees to experience the festival as a whole, rather than just attending and enjoying individual events.
“Don’t look to me for inspiration or insight, head to Perth Festival, buy a ticket to a show and prepare to have your mind blown,” commented Guy Patrick, co-founder and ECD at Hypnosis.
Amber Martin, co-founder and managing director, added: “A dream project for a dream arts institution.
“The whole agency was proud as punch to partner with the phenomenal team at Perth Festival. So bring on the truth tellers and mischief makers and get around the 2025 Perth Festival.”
Perth Festival’s head of brand, marketing and experience, Carolyn Mooney, concluded: “Birthing a new brand strategy and identity for Perth Festival has been an exciting journey.
“Having Hypnosis onboard as part of that, working so closely with our inhouse team and other external collaborators, like Initiative and Studio Bravo, has been an absolute pleasure. Get amongst it at the Perth Festival this February – there’s something for everyone.”
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