Perth Radio Ratings: Mix 94.5 surges into first place overall, but Nova holds on to breakfast and drive

Southern Cross Austereo’s (SCA) Mix 94.5 has leapt into first place in the Perth radio market as of GfK radio survey eight – the final one for the year.

The station gained 2.3 percentage points in total people for a 13.6% audience share overall, knocking previous top dog Nova 93.7 off the perch. Nova fell 0.7 percentage points to 12.6% overall.

However, Nova held strong in the key timeslots, keeping its breakfast crown with a 14.1% share for Nathan, Nat and Shaun, a 0.3 percentage point drop from survey seven. Mix rose 1.4 percentage points to hold 12.6% overall and second place, ahead of ARN’s 96 FM’s 10.6% – a 1.1 percentage point rise. 96 FM now has Botica’s Bunch for Breakfast, while Mix has the ‘The Big Breakfast with Clairsy, Matt and Kymba’.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.