Pet Circle launches new brand platform and integrated campaign

January 25, 2022 6:00

Pet Circle has today unveiled an integrated campaign to support its rapid growth plans.

Acting as a clarion call across all creative touchpoints, ‘Pet Better’ will be introduced via an initial integrated launch campaign from Lionize and Atomic 212° that includes TV, BVOD, YouTube, Radio, Digital Audio, OOH, plus social and digital.

Working collaboratively with Lionize on creative and Atomic 212° on media, Pet Circle has also launched its new brand platform ‘Pet Better’ in its most significant brand push to date.

Atomic 212°, which was awarded Pet Circle’s media account for its data science-led planning approach to forecasting sales growth and attribution from all channels, has designed the media strategy to kick-start the next phase of growth for Pet Circle.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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