Pet Circle launches ‘Top Dog’ campaign and coinciding rebrand

Pet Circle has launched its latest advertising campaign, coinciding with a revitalisation of its brand.

The online retailer’s in-house-developed ‘Top Dog’ campaign focuses on its “Price Beat promise”, with the overall goal of cementing Pet Circle as a leading destination for pet owners wanting to indulge their furry companions without having to cough up big bucks.

It uses several platforms to spread its message, including experiential – in the form of street stencils strategically located in dog-walking areas in Perth, Sydney, Brisbane and Melbourne – radio, social media, out-of-home (OOH) and digital.