Petal and Pup delivers fresh campaign by women for women
An out-of-home asset for Petal and Pup's latest campaign
Women’s fashion retailer Petal and Pup (P&P) has released a global campaign to celebrate its heritage and launch its new brand identity.
The Brisbane-born company’s platform is designed to be evergreen. Shot in Australia, it pays tribute to P&P’s roots through nature-inspired visuals (particularly in the use of its signature flower Protea), and “joyful, optimistic storytelling”.
The campaign also introduces a new tagline, “Aussie Born. Loved Everywhere”, along with a fresh colour palette, a refined logo, and “evolved visual language”.
