Petal and Pup serves summer fashion and beach vibes in Bondi activation
Petal and Pup delivered a full-scale fashion experience with Curious Nation.
Brisbane-headquartered, digital fashion brand Petal and Pup delivered an activation designed to transform its online-first nature into a fully tangible experience, via brand activation agency Curious Nation.
The activation, named “Petal & Pup Presents: Passport to Summer”, was Curious Nation’s first work for the brand. It featured several touchpoints that guided visitors through a journey.
They were required to check in with their email addresses to receive a passport. From there, guests visited a colour analysis station to learn what colours best suited them, before receiving a discount code to purchase the brand’s products online. Beach huts with “matching guests colour analysis results […] enabled shoppers to discover the summer styles that best suited them”.
