Peugeot picks on unscrupulous ‘down the road’ mechanics
Newly relaunched agency Arnold Furnace has launched a new campaign for carmaker Peugeot, which picks on drivers who take their car to a local mechanic instead of an authorised after sales service centre.
The ads, which promote a new servicing scheme designed to avoid nasty surprises for customers, is based on the the consumer insight that people often feel like they’re at the mercy of unreliable mechanics, who insist on doing unnecessary and uncalled for work.
Paul Fenton, joint national creative director, ArnoldFurnace, commented: “It’s a universal truth that most people feel out of their depth at the service centre and Peugeot’s transparent pricing is a brilliantly simple idea that restores customer confidence in the whole process.”
People only go to service centres because a) they have more money than sense, or b) they’ve been bullshitted into believing the myth that only dealer centres have ‘genuine parts’ and their warranty will otherwise be avoided.
We all know that.
Arnold Furnace should be as shamed as agencies that do the dirty work for the likes of the AHA/Pokie lobby, mining industry anti-climate change propaganda and pro-tobacco/retailer smokescreen crap.
OK, maybe they’re not that bad, but still dealers service centres are a con (certainly Peugeot, from personal experience). Transparent, or not.