Pfizer puts a doctor in the front seat to make the ‘quit chat’ easier for smokers

June 17, 2019 3:48

Pfizer is seeking to make conversations about quitting smoking with your doctor easier by putting people in car so they can chat with a GP the way they would a taxi driver.

The campaign video features three unsuspecting smokers getting in a car to go to their doctor’s appointments where they find the driver is actually a doctor.

A 30-second spot will be running, pushing people towards the Help to Quit website. Three videos featuring conversations between a doctor and the individual smokers will be available online.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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1 COMMENTS

Hmmmm 18 Jun 19

Yep totally unsuspecting.

They just happened to get into a car with a dash cam. That car just happens, or was arranged, to pick up said unsuspecting smoker. The unsuspecting smoker just happens to be going to a doctor’s appointment. The driver of the car just happens to be a doctor.

And such as unsuspecting event happened three times.

I suspect that this is not unsuspecting at all.

It doesn’t make the ad bad, but the word ‘disingenuous’ springs to mind.

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