PHD appoints content director Angela Rapley to lead branded content

Media agency PHD has hired its first director of content in a move designed to grow its ability to create branded content for clients.

The agency has appointed Angela Rapley who previously spent two years in Singapore as head of content for MediaCom Asia Pacific and before that led video production house Savvi Media.

During her Mediacom role, she was head of content across 14 markets with a portfolio of clients including Procter & Gamble, Shell, Dell, Audi and Coca Cola.