PHD expands relationship with Bayer, adding digital media account to remit
PHD has added Bayer’s digital media account to its remit, meaning the agency is now responsible for all of the pharmaceutical company’s planning and buying, including the extension of SEM, SEO, programmatic, social and e-commerce.
That additional spend is worth $7m. When the German-based company, which owns brands such as Berocca, awarded its media account to the Omnicom Media Group agency in 2014, that original scope was worth $11m.
