PHD Melbourne bows out as Asahi opens media pitch
The Asahi account includes Carlton & United Breweries, Schweppes, Solo, Cottees, and Peroni among other big names (Mumbrella)
Asahi Beverages has opened its multi-million-dollar Australian media account to pitch, with long-time incumbent PHD Melbourne stepping aside after nearly a decade.
PHD Melbourne, which won the media account of what was then Carlton & United Breweries in 2017, has been sidelined from the recently launched pitch in favour of one of Omnicom’s newly acquired IPG Mediabrands agencies, Mumbrella understands.
According to sources, the most likely candidate to take on the mega-pitch is UM, which last year lost its decade-old account with Asahi rival Lion Beverages to EssenceMediacom.
