PHD promotes chief planning officer Alex Pacey to chief product officer role

After three years as chief planning officer, and almost six years at the agency, PHD has promoted Alex Pacey to the position of chief product officer.

Pacey will report to PHD co-managing director Stuart Bailey – who was promoted to the joint role with Lucy Formosa Morgan early this year after Mark Jarrett’s move to CEO – and be responsible for driving the agency’s strategic product.

PHD said Pacey has been “instrumental” in the local outpost’s growth, supporting clients including Unilever, Google, and Fitness and Lifestyle Group (which expanded the agency’s remit late last year to include its entire portfolio, including Goodlife Health Clubs and Barry’s Bootcamp).