PHD wins Virgin Australia media account
Virgin Australia has concluded the review of its media agency arrangements, and appointed Omnicom Media Group’s PHD.
The account was previously held by Dentsu Aegis Network’s Carat.
Virgin has switched up its media agency arrangements
Virgin Australia said it would work with Carat and Columbus Agency over the next three months on the transition.
Carat also lost their head of social.
I don’t understand how this gets through given the conflict with Singapore Airlines and Qantas across PHD and OMD respectively?Ludicrous!
Singapore Airlines owns 19.8% of Virgin Australia…just shy of any equity stake, I’m sure there across the details of Virgin Australia either way.
PHD also have Delta in the mix. Was pretty much in the bag before the RFP.
PHD also have Delta in the mix. Was pretty much in the bag before the RFP.