Philadelphia wants to remind Australians of the joy of eating in new campaign

Philadelphia Cheese is looking to remind Australians that eating is a great way to ‘bring excitement’ into the everyday in its latest ad campaign.

The new work, by J, Walter Thompson, includes a 15 second ad spot which aims to capture the making of the dish while a narrative voiceover speaks over the top.

As the toast pops out of the toaster, and the woman smooths the cheese of the bread and puts blueberries on top, a voiceover narrates the activity with comments such as “Toast popped, her heart leapt,” and “Smoothing it over, she pushed in blueberries, then devoured her creation”.