Photographer Murray Fredericks fronts Richards Rose campaign for Colorbond

Steve Jones

September 27, 2017 10:43

Australian adventurer and photographer Murray Fredericks is fronting a new Colorbond campaign created by Richards Rose agency.

TV ads show Fredericks photographing the south coast of Kangaroo Island with images of rugged scenery interspersed with those of steel buildings.

The ads, developed in partnership with documentary maker Brendan Fletcher, is pushing Colorbond Matt, a new roofing and walling product from parent company BlueScope.

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Steve Jones

Topics

Advertising BlueScope Colorbond Lisa Dent Marketing Richards Rose Simon Edwards

3 COMMENTS

Greg Stewart 18 Mar 19

Sold your soul on rhat ad. I used to have integrity?

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Ian Weber 15 Aug 19

What brand are the sunglasses work in this ad?

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Warren 30 Sep 19

Hey,
I paused the ad where he shows the side of the frames and took a screenshot, zooming in I can clearly see the brand start with Jul…
Which can only mean JULBO.
I’m fairly sure they are JULBO explorer. Probably version 1.0, because they have JULBO written on the sides, whereas the new version 2.0 has like a big J logo.
Hope that helps ya ?
https://www.julbo.com/media/catalog/product/cache/image/700×700/e9c3970ab036de70892d86c6d221abfe/e/x/explorer2_j4971220_main.jpg

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