Pilot launches bold, cheeky out-of-home campaign sharing ‘shocker performance stories’
Digital healthcare clinic Pilot is hoping to destigmatise men’s intimate health, with a cheeky new out-of-home (OOH) campaign encouraging men to “put it all out there”.
The campaign comes off the back of a national survey conducted by Pilot and YouGov, that found there is a misplaced sense of shame among men when it comes to intimate health.
