Pioneers front ANZ campaign as bank encourages customers to follow their dreams
ANZ has turned to some of life’s grand achievers to advertise the bank as it launched what it described as the next stage of the brand’s evolution.
https://www.youtube.com/watch?v=LUz7kxiGFvs
TV ads will begin today and feature a number of pioneers in their field including solo world sailor Jessica Watson, former tennis star Martina Navratilova, Atari founder Nolan Bushnell and Dr Rebecca Lee, the first woman to visit the North Pole, South Pole and Everest.
Love it!
Big fan of this. Well done to all.
Eighties advertising lives.
Great tagline – sharper message
you said it, joey
Can you please tell the name of the song, used in this add? I really like it.
Lizzy,
The song on the Ad is
‘experience’ by ludovico einaudi