Pitch Watch: Coles media pitch formalised; AFL media moves from Mediacom to Vizeum
Mumbrella casts an eye over the major media, creative and public relations pitches at play in market.
In this week’s wrap up: Coles and Target (formalised media pitch); AFL (media account move).
Coles formalises media pitch, putting briefs in market
It’s set to be the biggest media pitch of 2016. Coles has been moving steadily towards a media pitch and Mumbrella can now reveal the pitch has been formalised, with briefs for Coles and Target now in market – but it is understood that other parts of the businesses have not joined the review.
Going to be an interesting pitch! I wonder how the conflicts are going to be handled.. as far as I know RACV are a client of OMD which is a direct competitor to Coles car insurance. Unless that part isn’t up for pitch?
Also pretty sure 90% of that estimated spend for AFL is contra haha
“an organisation that helps shape the fabric of Australia”…time for a cold shower Travis!
Why other clients do UM have in Melbourne?
Travis continues to punch above his weight, well done.
Travis humbled? That’ll be the day!