Pixies soundtrack stop-motion Palliative Care Queensland campaign
A touching new campaign for Palliative Care Queensland encourages people to rethink their perspective on death, to the soundtrack of a late-80s Pixies tune, via Cocogun and Rowdy.
Central to the campaign is a stop-motion animation, which tells the story of a man who is determined to die on his own terms, with his own soundtrack: Pixies’ classic Here Comes Your Man.
“Death happens to us all, but our experiences and beliefs around this universal moment are unique,” explains Palliative Care Queensland CEO Louise O’ Neill.
“However, whatever those individual perspectives, preparing for death makes it easier for everyone. At PCQ, we passionately believe that empathetic palliative care starts with those living with a life-limiting diagnosis, reflecting on how they want their final chapter to play out – how they would like to be treated, where and who they spend their time with.
“The aim of this campaign is to encourage people to have conversations before the final chapter arrives so their wishes are clearly communicated and considered. Preparing for death ensures we are afforded expert, sensitive care, and die with the utmost dignity. It also makes it easier on loved ones.”
Cocogun co-founder and MD Chiquita King said: “We needed to approach the topic with the utmost sensitivity and respect, while challenging people’s reticence to talk about the inevitable.
“Stop-motion animation was a deliberate strategic and creative choice to ensure we captured a story that was relatable, heartwarming and provocative without being insensitive or too confronting. We believe the story we’ve told and the way we’ve told it, lands the message in a unique and memorable way that will have an important impact on the way we think about death as a society.”
Credits:
Palliative Care Queensland:
Louise O’Neill, Chief Executive Officer
Debbie Singh, Program and Policy Manager
Michael Levick, Senior Communications Officer
Cocogun:
Ant Melder, Creative Partner
Loz Maneschi, Senior Art Director
Jimmy Williams, Senior Art Director
Lewis Clarke, Lead Copywriter
Chris Clausen, Design Director
Chiquita King, Managing Director
Monique Pardavi, Executive Producer
Rowdy:
Director: Catherine Prowse
Producer: Daisy Garside
Director of Photography: George Warren
Gaffer: Aldo Camilleri
Art Direction: Sarah Crombie, Yossel Simpson-Little
Puppet Makers: Adeena Grubb, Emma Niemis
Additional Puppet Maker: Areeya Bass
Animators: Anita Bruvere, Tony Farquhar Smith, Steve Warne, Max Martin
Compositing: Rory Waudby-Tolley
Colour Grade: George Warren
Storyboards: Victoria Budgett
Character Design: Rachelle Slingerland
Concept Art: Julliet Michel
2D Illustrations: Rachelle Slingerland and Maureen Van Der Hout
BTS Filming: Joe Eckworth
Shot at: Clapham Road Studios
Smith & Western:
Dan Higson, Executive Producer and Sound Designer
Nick West, Creative Director
Jacob Hedges, Sound Designer
Track: Pixies – Here Comes Your Man
Music Supervision: Level Two Music
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Anyone know ballpark what it costs to use a Pixies track in a campaign these days?