Pizza chain Crust enlists Peking Duk to create playable posters

Alex Hayes

October 26, 2016 4:43

Crust Pizza has recruited DJ duo Peking Duk in its latest iteration of the #Outofthebox campaign, creating interactive musical posters which allow people to mix their own track.

The campaign from 3rdspace utilises JC Decaux posters and encourages people to interact with the posters, selecting the samples and beats and also allows them to scratch a “mix-it-up with Peking Duk”.

As part of the promotion Crust will offer fans the chance to win tickets to see Peking Duk perform at a special ARIA Red Room with Nova by ordering a pizza from its website.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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