Playboy Fragrances and HM Communication Group releases tongue-in-cheek online ad as media pitch decision tipped to be imminent

June 10, 2015 12:48

Playboy Fragrances and HM Communication Group has released a tongue-in-cheek online ad as speculation grows that a decision on the global media pitch is imminent for Playboy parent Coty.

The satirical Youtube video entitled “How to Make a Fragrance Commercial” uses video blogger Neel Kolhatkar and has drawn 60,000 plus views since being posted last week.

“Combining a hot chick, soppy romantic stock track, life advice that makes no sense to the product and channelling every single fragrance commercial made ever, Neel dishes up some cliché realness and proves you can say whatever the hell you want and no one really cares because they’re all looking at the hot chick,” said the company in a tongue-in-cheek media release.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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