Floodsafe ads call out mates for playing in animal waste
Melbourne agency Loud&Clear has created a three part ad campaign for State Emergency Services aimed at dissuading young men from playing in flood water as it may contain animal waste.
The first Floodsafe week ad features a young man reclining in an inflatable ring with a drinks cooler at his feet, chips in hand, speakers and an umbrella, but is made to stop and think about what he’s floating in by a passing friend.
The campaign targeted at teenagers and young men in regional areas of the state was directed by Kieran Watson-Bonnise and filmed in Northcote, Victoria.
“Right, we want you to create an ad to stop people swimming in stormwater run-off that possibly has animal shit in it…” Man, that’s one tough brief!
Who’s playing in flood water at this time of year? Shit time to communicate this stinkfist of a message.
Quick.. we should do one for the ocean. Do you know how many fish shit in the ocean? Its disgusting.
Is this the biggest ‘problem’ arising out of floods – people playing in the water…
Crystal meth addiction, drink drivers, domestic violence and mental health are all important issues that Australia is struggling to deal with.
Swimming in poo has now joined the conversation?
If that’s the dude in the ad, it’ll never fly, Orville. Nowhere near enough tattooed and slack-jawed to register with that demographic.
It’ll never fly, Orville. Dude nowhere near enough tattooed and slack-jawed to register with that demographic. Open to reasoning from stitched-up straighty-180 mate, assuming your classic death-widh bogan had one? Yeah, yeah. When are these agencies ever going to hire someone from Mt Druitt, Sunshine or Inala?
And the reason they had to film this in a 6inch deep gently flowing stream of clean drinking water was that if they actually filmed it in a flooded river, safety concerns aside, it would have looked like way too much fun and next flood season we would see a plethora of young blokes with their tubes hitting the “arse water”.
Is this really a problem that requires the community service announcement treatment? How often does it flood, and sufficiently that people could swim in it? I would have thought the major problem at the moment is the *lack* of rain, indeed many areas are back in drought. What a pointless campaign and a monumental waste of money.