Hamilton Island to incorporate Weibo in its second Instameet

May 8, 2013 2:51

By @laurenepbath_ih Jody Johnston Instagraming sunrise at Passage Peak

Hamilton Island is set to incorporate high profile Weibo users as part of its second Instameet, an awards-shortlisted Australian-first social media initiative that garnered more than 800,000 likes and global publicity last time it was run.

“We’ve been using Instagram, with its 100 million active users, as one of our primary platforms to distribute compelling imagery of Hamilton Island for a while now, in conjunction with Facebook, Twitter, Tumblr, Pinterest and YouTube for the global market,” said Sophie Baker, Hamilton Island’s Senior Communications Manager.

The move comes as the tourist island and China’s largest social network Weibo announce a partnership that the tourist destination hopes will grow its vistors from the region.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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