Marketers to ambush their bosses’ diaries to get free Mumbrella360 tickets

Australia’s top 100 CMOs are to be given free places to Mumbrella360 as part of an initiative to expose the best thinking in media, marketing and communications to the most elite marketers in the country.

The Defend The Date initiative, which has been developed by Havas Worldwide on behalf of Mumbrella, sees marketing teams urged to block out their boss’ time for Mumbrella360 – and get credit for getting him or her the complementary ticket.

The top 100 were selected by advertising spend in 2012, as listed in Mumbrella’s sister marketing database The Source.