Plotting a path through the COVID pandemic: The trials and tribulations of travel marketing
From airlines to travel agents, cruise lines to hoteliers and tour operators to car hire firms, the travel sector has been pulverised by the COVID-19 pandemic. Mumbrella’s Steve Jones takes an in-depth look at those at the forefront of the industry and how they are faring 12 months after the storm hit.
In February 2020, our last full month of unrestrained liberty, when we boarded aircraft with carefree abandon, and went cheek by jowl to grab bags from overhead lockers, more than 1.5 million people arrived in Australia by air.
A further 1.3 million departed, a combination of overseas visitors heading home and Australians bound for business meetings and foreign holidays.
