South Australia Tourism Commission

Plotting a path through the COVID pandemic: The trials and tribulations of travel marketing

SA prepares for winter festival as Illuminate Adelaide brand is unveiled

Mumbrellacast: Capturing the frontlines of the bushfire crisis, Tourism Australia’s $20m domestic push and Nine Radio’s final change

Mumbrellacast: Why can’t we all just get along with Facebook? Plus Foxtel Media, The Masked Singer and Old Mate

Travel marketers need permission to be bold, says SA Tourism Commission executive director of marketing 2

Campaign Review: Aldi’s outstanding ad, SATC’s missing strategy and Myer’s forgettable campaign

South Australian Tourism Commission’s Tell Us Where campaign delivers results

TBWA\Adelaide releases first campaign for the South Australian Tourism Commission 3

KWP: ‘We had to change tourism advertising again’ for new Adelaide spot 21

Nick Cave provides soundtrack for moody Barossa Valley ad 49

South Australian Tourism extends decade-long ties with KWP!, Let Yourself Go sequel to follow 1