South Australian Tourism extends decade-long ties with KWP!, Let Yourself Go sequel to follow

Kangaroo Island ‘Let Yourself Go’

The South Australian Tourism Commission has extended its relationship with ad agency KWP!, which is now working on a follow-up campaign to the popular Let Yourself Go spot for Kangaroo Island that launched in March this year.

The extended deal, which will run until 30 June 2013, sees KWP! build on its decade-long relationship with SATC. The news comes a week after brand agency Cato Purcell Partners was appointed to create a new brand identity for the South Australian government.

SATC and KWP! faced controversy a month after Let Yourself Go launched when it emerged that celebrities had been paid to tweet about Kangaroo Island and the ad itself, which featured the track Rise by Pearl Jam’s Eddie Vedder.