SATC invites South Australians back into the city in new campaign

With a significant part of Australia’s population in lockdown, The South Australia Tourism Commission (SATC) has released a domestic tourism campaign, titled Go To Town, as a continuation of the post-bushfire Book Them Out campaign.

The campaign will have a range of city-based deals and events, which is targeted at attracting travellers back to Adelaide’s CBD, where businesses have been affected by most people working from home.

FOMO Fridays is a key part of the campaign