TBWA\Adelaide releases first campaign for the South Australian Tourism Commission

September 28, 2018 8:45

TBWA\Adelaide has released its first work for the South Australia Tourism Commission since winning the $4.95m account in April.

Titled ‘Rewards Wonder’, the TV ad features Adelaide AFL star Eddie Betts, Olympic swimmer Kyle Chalmers and musicians Germein exploring the attractions South Australia has to offer, including the Adelaide Oval RoofClimb, exploring the Coffin Bay oyster farms and sitting on the banks of the Murray River.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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3 COMMENTS

Dull Derek 28 Sep 18

5 days of film. Whay would anyone bother to watch that?
Tourism SA and TBWA are talking to themselves

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David 29 Sep 18

Oh purleese…..a 35 agency pitch!?? An ego trip for the client? – or bureacracy gone mad?

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Blutack 1 Oct 18

Wow 5 days shooting! I love it when advertising types discover how to make television. TSA next time go straight to a video agency, save 50% of the budget, plus you’ll also get a director with experience.

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