Podcast audience starts to plateau; Carsales to share AI transformation story at HumAIn

March 12, 2024 10:49

Welcome to a midweek update from Unmade: Today: A first look at the February data on podcasting performance in Australia which suggests the audience may no longer be growing; we reveal more speakers for our HumAIn conference on AI in media and marketing; and Nine leads a rally on the Unmade Index.

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Carsales to share how AI is driving conversions

Cat McGinn, curator of HumAIn, writes:

Carsales Mediahouse will take to the stage at Unmade’s HumAIn conference to share how the platform is using AI to target audiences and increase conversion rates.

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tim-burrowes

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1 COMMENTS

Clive Dickens 13 Mar 24

Its always great to our AU media industry starting to ‘…agree on technology (and measurement) and competing on content..’.

Overall though IMO the current Triton AU podcast ranker is a good moment in time proxy for actual listening and engagement, but potentially a better one might be here :

https://www.edisonresearch.com/edison-research-announces-top-25-podcasts-in-the-uk-for-q4-2023-from-edison-podcast-metrics/

Edison is now providing this metrics to the US and UK markets