Don’t kid yourself the marketing funnel is dead, says Point of Connection panel

Sponsored by Exponential

May 30, 2018 8:14

Marketers shouldn’t rush to proclaim the death of the marketing funnel, a panel of guests on Mumbrella’s Point of Connection sponsored podcast have all agreed.

Marketo’s MD, Will Griffith; Exponential’s director of global sales strategy, Tyler Greer; and shopping expert Peter Wilson were all united in defending the age-old business theory.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

SPONSORED BY Exponential

Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers.

Exponential

Topics

Point of Connection

1 COMMENTS

Hide Your Kids, Hide Your Wifi Password 30 May 18

Hey guys, your Wifi password on the wall is showing 🙂

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.