The election ads you probably haven’t seen – the creative verdict

Each week of the election season we invite creative thinkers to give us their verdict on some of the advertising creative from the campaign.  This week Kevin Macmillan, creative partner, The Works looks at some of the ads which haven’t been shown in Sydney or Melbourne.

1. Labor Queensland Health Cuts (Brisbane)

I like this. It feels very genuine as a result of using unpolished talent. I like that they have stuck to one point – health. They’ve even emphasised this, maybe accidentally, with a spotlight. I reckon with a smart media buy targeting an ageing demographic this would work.