Political mastermind Neil Lawrence to discuss what politicians can learn from brands
Australia’s best known political adman Neil Lawrence will appear at Mumbrella360 to discuss the lessons politicians should learn from brands.
Lawrence, boss of STW’s Lawrence Creative, led the strategy behind Labor’s election-winning Kevin 07 campaign which saw Kevin Rudd elected as PM. He was also a regular contributor to Gruen Nation, the Gruen Transfer spin-off focusing on the election.
Joining Lawrence for the session – titled “Why politicians should behave more like tech companies and less like banks” – will be Arno Lenior, marketing director of Samsung Electronics.
So there we have it Kevin 747 was all hype and marketing, no wonder he didn’t last, a real opportunity lost for Australia.