Populace partner with lyrics and music network ToneMedia

Populace, a media network of digital properties, as partnered with music-based platform ToneMedia to represent the company’s 100+ lyrics and music content sites to Australian marketers.

Global clients already advertising on ToneMedia sites include Unilever, YouTube, Nikon, Honda and Sony.

The announcement:

    •    Populace has partnered with innovative media platform ToneMedia to represent their network of over 100 leading lyric and music content sites to Australian marketers
•    ToneMedia uses unique consumer insights to offer targeted ad units that generate and average engagement rate of 2% – well above the industry standard
•    With 2 million unique monthly browsers, ToneMedia is the third highest ranking music platform in Australia according to ComScore
•    The addition of ToneMedia strengthens Populace’s collective of Cultural Reference® platforms