Porter’s Paints get warm and fuzzy via Thinkerbell
DuluxGroup’s premium paint brand, Porter’s Paints has launched a new brand platform, ‘Paint with heart and soul’, via Thinkerbell.
The platform launches with an integrated campaign, featuring a 30 second TVC as well as online, print and social.
Mumbrella understands the campaign comes as the agency has expanded its relationship with DuluxGroup, after being appointed to the business’ B&D Group brand in August 2020.
DDB is the current creative agency of record for DuluxGroup, appointed in October 2021.
The work demonstrates the depth-of–feeling colour can evoke, playing out the everyday moments of different stages of a young couple’s life, who are represented as silhouettes on the backdrop of painted walls.
Jill Every, sales and marketing manager at Porter’s Paints, said: “When developing this new brand platform, we wanted to highlight that it’s not just how a room looks, that matters, but it’s also how it feels when you walk in.”
Olivia Romas, lead creative tinker, Thinkerbell, added: “We wanted Porter’s Paints to disrupt the rational category norms with some emotion, in a visually distinctive way. The colours of Porter’s Paints, along with the evocative shadows, and the crafted soundtrack capture the feeling of living in a beautifully painted room.”
The work launched on national TV on Monday, and will continue to roll out across online, print and social.
Credits
Client: Porter’s Paints, DuluxGroup
Melanie Stevenson – Brand Manager, Porter’s Paints
Jill Every – Sales & Marketing Manager, Porter’s Paints
Scott Wishart – General Manager, Porter’s Paints
Creative Agency: Thinkerbell
Olivia Romas – Lead Creative Tinker
Rosie Gearside – Lead Creative Tinker
Izzy Daniels – Lead Thinker
Liz Graydon – Brand Thinker
Nick Livingston – Lead Production Tinker
Sean McNicholas – Head Tinker
Ben Couzens – Executive Creative Tinker
Adam Ferrier – Chief Thinker
Suzi Williamson – Head Thinker
Marcus Byrne – Lead Retouching Tinker
Alex Virr – Lead Design Tinker
Media Agency: OMD
Head of Group – Dervla McGivern
Business Director – Carolyn McGookin
Strategy Director – Emma Ray
Account Director – Megan Blandy
Account Manager – Ruby Niarros
Trading Director – April Nicholas
Trader – Lara Paull
Production Partner: Photoplay / Playtime
Director – Michael Gupta
Executive Producer – Emma Thompson
Post Production: ARC
Sound: Bang Bang Studios
Music Composition: Terry Mann
Stills: Photoplay Photography
Photographer: Chris Budgeon
Executive Producer: Alison Lydiard
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