Post-checkout video advertising comes to Uber Eats

Uber’s advertising division has launched post-checkout video ads on Uber Eats, with the likes of Domino’s and Stan among the first to run campaigns through the delivery app.

According to Uber, early tests on post-checkout video ads in the US outperformed industry viewability benchmarks by 37%, with the videos appearing both pre-dispatch and post-dispatch of orders as users monitor the status of their dinner or grocery order.

“Uber’s mission is to create opportunity through movement – for years we have helped people go anywhere and get everything,” said Uber’s Head of Advertising in Australia and New Zealand, Michael Levine.