Post Click to launch male lifestyle channel

Online Ad network Post Click will unveil a male lifestyle channel. This follows the launch of its parenting and well-being channel.   

The announcement:

Marketers are continuing to zero in on the elusive young adult male target. Leading website representation network, PostClick, is launching a Male Lifestyle Channel.

PostClick is well known for its business, finance & investing and xxx channels and recognized that many of the sites in their ever growing stable across several key verticals are targeted very squarely at young adult males specifically and males 18-40 generally. Andrew Lockwood, MD of PostClick said when launching the new Male Lifestyle channel, “the creation of a new channel of sites targeting males 18 – 40 is in response to advertisers coming to us looking for new ways to more closely engage with this target.”