Powerade makes Aussie NBA star Andrew Bogut centre of its Olympics marketing push

Coca-Cola owned energy drink Powerade has made Australian NBA star Andrew Bogut the star of its new Olympics marketing push. A TVC will go live on July 11.

The announcement:

Coca-Cola South Pacific has today announced details of POWERADE’s 2016 Olympic Games campaign, as the brand seeks to leverage its connection with the Olympic Games which spans over two decades. POWERADE was born at the Barcelona 1992 Olympic Games and this year marks 24 years of POWERADE as the official sports drink of the most viewed sports event in the world.

Backed by a multi-million dollar media investment, the campaign aims to position POWERADE as the catalyst of hydration and inspiration for the Rio 2016 Olympic Games. Australian Olympian and 2015 NBA champion Andrew Bogut has been brought on as POWERADE’s official Olympic Games ambassador and the face of the national marketing campaign. This includes featuring on the packaging of the limited edition new Mandarin flavour POWERADE ION4 RIO VICTORY, available in stores nationwide now across a wide variety of retail channels.