Powershop offers a day of free wind-powered energy to customers, in first campaign from White Grey

White Grey has created its first campaign work for energy company Powershop, giving away a day free power to its customers when it is sourced from wind farms.

When the wind farms are activated the campaign will go live, notifying customers of their ability to receive free power throughout the day. New customers are also able to switch providers to Powershop and receive the equivalent of a free day of power.

The campaign consists of a teaser, reveal and announcement video, creating a narrative of the Powershop wind power plant that has overloaded with energy and needs to give it away.