Why PR agencies need to get back to basics to attract and retain talent
In this guest post, Jocelyn Hunter shares three tips to keeping good PR staff.
According to the Global Communications Report 2016, produced by the Holmes Report, agency and corporate executives strongly believe that the ability to attract and retain the right talent is the greatest challenge facing the global PR industry.
Last year, PR Week revealed that the turnover rate in PR agencies was between 20-30%. That’s nearly one in three staff leaving a PR agency, every single year.
As a service based industry, we all want to work with creative and supportive teams on interesting campaigns for clients who value what we do. However, as agencies, companies, government departments and others fight to attract and retain the best PR and communications talent, the ‘perks battle’ seems to have taken over.
Increasing numbers of ‘Best PR agencies to work for’ awards combined with recruitment adverts listing ‘doona days’, regular massages, free lunches or team trips to far flung places are becoming increasingly common.
