PR agency launches audience profiling tool

PR agency Encoder Public Relations has launched a tool that profiles audiences for Australian companies. The tool, called Audience Planner, analyses  traditional, digital and social media use and attitudes to marketing.

The announcement:

•    Sydney PR agency, Encoder Public Relations today announced the launch of an audience profiling product for businesses in Australia.  The research offering helps communicators and marketers profile specific audience groups to maximise the effectiveness of traditional and digital PR investments.

•    The Audience Planner research product by Encoder PR analyses traditional, digital and social media usage, attitudes to various forms and channels of marketing and consumer behaviours relating to all forms of media and content.