PR agency offers job for best tweet

Tim Burrowes

July 9, 2013 4:39

PR agency Porter Novelli is to use only Twitter to find its next Sydney staffer.

The agency is challenging a potential account exec or senior account exec to get its attention with a single tweet.

The deadline for the tweet – with the hashtag #socialCV is this Sunday.

The recruitment process is being run by PN Social, the Omnicom agency’s social media division, with the senders of the best three tweets to meet the brief “make us love you” being offered an interview.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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6 COMMENTS

Pascoe 9 Jul 13

#socialCV, or #lameStunt?

JB 9 Jul 13

Forget skill or experience…

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SJ 9 Jul 13

Does everyone who tweets with that hashtag get a job there, because everyone who tweets with that hashtag clearly knows more about social media than PN?

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kr 10 Jul 13

These people seem to envisage Twitter as magic, a tweet is a spell. So they are looking for the best spellcaster.

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Trash Hag 10 Jul 13

Doesn’t twitter only rank around No 6 or 7 in social media popularity? Does that mean PN are looking for No 6 or 7, rather than a No 1 candidate? Still, nice view.

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1ee7 11 Jul 13

I like what you said, Trash Hag. It reeks of people who think channel first, rather than quality of content.

Amateur.

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