PR agency wins four Foster’s beer brands
PR agency Liquid Ideas is to manage several major Foster’s beer brands after winning two competitive pitches.
The first pitch was for Foster’s Premium portfolio – Cascade, Pure Blonde and Crown Lager. There was also a separate one for Foster’s craft beer Matilda Bay.
Liquid Ideas – run by MD Stuart Gregor – focuses on drinks, food and leisure clients.
The PR brief for Liquid Ideas strecthes to events and sponsorship leverage, along with working with other agencies across both consumer and trade communications.
Gregor said: “We are incredibly proud to be working with Crown Lager, Pure Blonde, Cascade and Matilda Bay. Between them they amount to any PR company’s dream – Australia’s finest beer (Crown Lager), the fastest growing beer in the land (Pure Blonde), the oldest and most beautiful brewery in the country (Cascade) and Australia’s original craft beers (Matilda Bay).”
Even more congratulations to Liquid Ideas for the smart move of getting a Liquid Ideas employee to score a job at Fosters a few months back!
An impressive score for Liquid Ideas – a very good agency and a good fit for these brands. Perhaps someone at Fosters has a brain after all. Pity their wine division doesn’t follow suit.
See, the best pitch wins! And Mr Gregor is a smart boy. To win business with the best pitch, contact SoDUS PITCHWoRKS – phil_pitchworks@sodus .com.au